Tune in every Monday at 10:30am to PEP Talk on NewsRadio 92.3, and learn more about the evolving digital landscape and our capabilities at ADX Digital! Click the dates below to listen to a 30-min podcast episode discussing the topics listed below.
6/17/2024 – Lexi Mendoza explains how monthly reporting can precisely track your return on investment as you build your successful marketing campaign with ADX Digital.
6/10/2024 – Lexi Mendoza joins the Pensacola Expert Panel to talk about political advertising using OTT (Over the Top) and social mirroring techniques. Targeting strategies can put your ad in front of potential voters with the precision and frequency to produce the results you are counting on.
6/3/2024 – Lexi Mendoza joins us live in the studio as she goes back to the basics of digital marketing and advertising. What does ADX Digital offer? How is content created for ads? How does AI play a role in targeting?
5/6/2024 – Lexi Mendoza is in the studio to talk about Native Advertising and the advantages to having digital elements promoting your business integrated into the websites that your customers are viewing. How does ADX Digital build a campaign strategy to fit your advertising needs?
4/29/2024 – Lexi Mendoza joins the expert panel to go back to the basics of digital advertising as she highlights 8 key concepts to remember when considering your advertising strategy. Your competitors are already utilizing digital advertising. Reach your audience on their mobile devices and track your return on investment with valuable metrics and insight into your core customer. Video ads are very effective with targeting strategies such as custom audience matching, retargeting, and geo-fencing that place your ad in right place at the right time.
4/22/2024 – Lexi Mendoza joins me to talk about how ADX Digital can serve up your ads across multiple devices utilizing Amazon and various advertising opportunities with its owned properties. For auto retailers and related businesses, “Amazon Garage” and “Amazon Vehicles” are powerful outlets to reach customers looking for a new vehicle or accessories by utilizing native ads, keyword searches, and other behavioral targeting strategies.
4/15/2024 – Lexi Mendoza joins the Pensacola Expert Panel to highlight the ways that ADX Digital Marketing can transform your business by analyzing the conversion rates associated with online advertising. Track your return on investment and get to know your customers through various data collection methods. New Live Chat feature offers an incredible advantage by allowing you to serve your potential customers after normal business hours.
4/8/2024 – Lexi Mendoza is in the studio to explain how mobile conquesting can reach your target audience along with reporting opportunities to track your return on investment. Targeting strategies such as Geofencing will ensure you are reaching the specific people you want to advertise to and grow your brand awareness. What is a sales funnel? Find out on this episode!
4/1/2024 – Lexi Mendoza is in the studio for her weekly update in the world of digital marketing. ADX Digital offers many fantastic products and features to reach and engage your target audience. Today we discuss video advertising through mobile and connected devices. Youtube is second only to Google for search requests online. New OTT features allow you to promote your brand on Youtube, Amazon and other sites with amazing results.
3/25/2024 – Lexi Mendoza joins us for her weekly insight into digital marketing. Today we focus on using LinkedIn to reach your target audience. Targeting strategies based on 1st hand information can be a huge advantage with buisness to business commerce and many other applications.
3/18/2024 – Lexi Mendoza from ADX Digital is in the studio to discuss the new features available for their Social Mirroring product. New calls to action make it easier for consumers to get connected with you and your business. Setting up an email conversation with your customers and driving traffic to your location can be made easy with the many techniques and cutting edge technology that ADX Digital can provide to you.
3/11/2024 – Lexi Mendoza joins us for her weekly digital marketing update emphasizing all the ways ADX Digital can work for you in this ever-changing advertising landscape. Today she discusses conversion tracking to ensure you are getting the best return on investment possible. ADX Digital can reach your target audience by tracking the behaviors of your potential customers with keyword searches, call-to-action (CTA), “above the fold” website optimization, live chat features, and on-site visit tracking.
3/4/2024 – Lexi Mendoza discusses advertising on Youtube.com – the largest video platform with over 2 billion users each month.
2/26/2024 – Lexi Mendoza highlights the scope and reach of advertising through Amazon. 5000+ websites (HGTV.com, MLB.com, Food Network), various streaming services including IMDB, Freevee, and Twitch – all owned by Amazon! Marketing your business by advertising with Amazon can reach your core audience in numerous ways. Contact ADX Digital Marketing today for your personalized digital marketing strategy.
2/19/2024 – Summer festival concert season is approaching and Lexi Mendoza is in the studio to highlight the many marketing strategies offered by ADX Digital to maximize promotion for local events. Carousel Ads / Custom audience matching / Social Mirroring / Behavioral Targeting / Video Pre-Roll
2/12/2024 – Lexi Mendoza discusses how ADX Digital can maximize your political advertising dollars with targeting strategies that put you out front where people are streaming audio and video everyday.
2/5/2024 – Lexi Mendoza is in the studio to discuss On-Site Visit Tracking – Know your return on investment with strategies from ADX Digital and be confident in your conversion: Mobile Conquesting, Geolocation, OTT advertising and social mirroring.
1/29/2024 – Lexi Mendoza highlights the importance of creative digital advertising and the components of effective ads across different devices and subscriptions / The first banner ad / Video ads to maximize message
1/22/2024 – Lexi Mendoza joins PEP to finish highlighting the most popular categories (verticals) of 2023 and what to expect for 2024: Non-Profits, Tourism, Retail and other categories dominated the advertising world last year. ADX has targeting strategies to have your ad placed in front of your core audience at the perfect time.
1/15/2024 – Lexi Mendoza is the newest addition to the team at ADX Digital – The most popular verticals (categories) of digital advertising for 2024 / Targeting strategies and OTT
1/8/2024 – The ladies of ADX Digital Marketing join PEP Talk to share the upcoming trends for digital marketing. From AI to social mirroring and more, allow the experts to open doors for you. Don’t miss out on the growth your business could experience this year. Resolve to hire experts in the digital marketing world who know what you need to expand your business and reach the right customers for you!
12/18/2023 – Taska King and Lexi Mendoza stop by to talk about brand safety and advertising security techniques offered by ADX Digital and their partner DoubleVerify / Targeting Strategies / Conversion Tags / Ad Frequency
12/11/2023 – Taska King and new Marketing Consultant Lexi Mendoza are our guests as they highlight the many strategies that ADX Digital utilizes to successfully target your core customers and attract new customers with targeted advertising / Behaviors, Keywords, Re-Targeting, Geofencing, and Custom Audience Matching
12/4/2023 – On this episode, we discuss targeted native advertising and the other state-of-the-art digital marketing strategies available for your business through ADX Digital campaigns